The Arizona Small Business Blog



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Most Common Web Design Mistakes Made by Small Businesses

09-14-2016
As a small business owner, you probably know a lot about your own company, but may not no much about what it takes to make a great website.   That’s why it’s such a good idea to work with experienced professionals (like Scottsdale Website Design).  Having been in business for over 10 years, we want to share with you some of the biggest mistakes we see websites make.  These errors stem from a poor understanding of what needs to be done to create a compelling, unique and user friendly website. A small business that is looking to design an enjoyable, navigable and interesting website for its clients and visitors should avoid the following mistakes under all c ...

Why Your Website Needs to Be Mobile Friendly

03-25-2015
Google has just announced it’s next big update to how it ranks websites. It’s called “Mobilegedon”, and it targets non-mobile friendly websites. If your website isn’t ready then this could potentially have a huge impact on traffic to your website. Mobilegedon hits on April 21, 2015 and it’s very important that you’re website is ready. Google has said that the Mobilegedon update will have the biggest impact on search results ever. Even more that Panda or Penguin, (Google’s biggest updates that it’s ever launched).   What is Mobilegedon? Basically this means Google is redoing the formula they use to rank websites to fav ...

Hysterically Bad Advertisements

03-12-2014
Just creating a great ad is not enough. Where and how you place that ad really maters. Take a look at these terribly misplaced ads. See More at:http://www.viralnova.com/hilarious-advertisement-fails/ 1.) A Starbucks sliding van door that does nott exactly endorse the coffee. 2.) Jesus and KiteKat kitty, side-by-side. 3.) I never knew Jack Nicholson was in Les Mis   4.) Wow, heart issues are really cheap nowadays 5.) Yum. Tastes like a dumpster.  

The 25 worst passwords on the web

10-25-2012
Is you're password "password" or do you use the same password for everything? If so, then you could be a target for identity theft. A recent study shows the 25 most common passwords used. If your password is on this list, then it's time to make a change.   ##              Password                Change from 2011  1               password                 Unchanged 2          &nb ...

Refreshing Your Brand

10-16-2012
Sometimes you can have a great brand but it needs to be updated or refreshed from time-to-time in order to keep in relevant and up to date.  The fast food chain “Wendy’s” is a great example. They have recently re-did their band to be more current, and modern.  First opened in 1969 in Columbus, OH, Wendy’s is the third largest quick-service hamburger company in the world, with more than 6,500 franchise and company restaurants in the U.S. and 27 other countries. Dave Thomas (founder of Wendy’s) said, “I don’t always eat quick-service hamburgers, but when I do, I prefer Wendy’s.”  The Associated Press has reported on a new Wen ...

Eight Ways to Build Trust With Clients

10-09-2012
I ready this great post by David Horsager. It's a must read.We are in a crisis, and it’s not the financial one. At the World Economic Forum in China, world leaders got it right when they declared that our biggest crisis is a lack of trust and confidence. We are in a trust crisis and few people really understand the bottom line implications. Trust not only affects credit and government relations, but it also affects every relationship. And as we know, sales is all about relationships, and your primary currency is not money – it’s trust.  If you think trust is just a “soft skill,” consider the impact of Tiger Woods’ behavior off the golf ...

5 Reasons Your Website is Underperforming

10-08-2012
Unless you’ve been living in a cave for the last 20 years, you’ve heard of the Internet and know what a vital role it can play in marketing your business. Compared to traditional advertising mediums, online marketing and advertising can be far more cost effective. Compared to things such as TV, print and radio, the Internet can be one of the most cost effective forms of advertising. Unlike a TV ad, your website is always “running” and you don’t have to wait for the publication to hit the newsstands. You can change your website as often as you want and there are easy, tangible ways to measure the results and traffic.   If you’re like many business ...

6 Reasons Why Your Website May Be Underperforming

05-16-2012
Unless you’ve been living in a cave for the last 20 years, you’ve very likely heard of the Internet and probably use it on a regular basis. However, you may not be aware of the vital role the Internet can play in marketing your business. When compared to traditional advertising mediums, online marketing and advertising can be far more effective and can provide a much better ROI (return on investment). Compared to other mediums such as TV, print and radio, the Internet can be one of the most cost effective forms of advertising, dollar-per-dollar. Unlike a TV ad, your website is always “running”, 24 hours a day, 7 days a week, and you don’t have to wait for the pu ...

How to create a great marketing campaign

03-13-2012
Today I saw this great video from Google about how to create a TV commerical. While watching it, I was impressed by all the great info it had. It contains great principals that you can use for any type of marketing campaign, not just TV commercials. 

7 New Facebook Changes Impacting Businesses

03-06-2012
Today I read a great article about 7 new changes Facebook is rolling out that WILL effect your business. Cover Photo and Profile Image Larger, Highlighted and Pinned Posts Setting Company Milestones New Applications Facebook Offers Facebook Insights, Admin Panel and Messaging Facebook AdvertisingRead full article at: http://www.socialmediaexaminer.com/7-new-facebook-changes-impacting-businesses/

Using Infographics to Communicate Complex Ideas

01-31-2012
One big trend in website design over the last 12 months has been the increased use of infographics to communicate complex ideas. What is an infographic? Unlike a boring charts or stale bar-graphs, an infographic communicates otherwise boring subjects (like auto financing) in an interesting and graphical way.  Below is a great example of a infographic. So why not consider using a well desinged and compelling infographic on your next website project.  --> ;Content on this page requires a newer version of Adobe Flash Player.--> Source: How Fast Does A New Car Lose Value

Want To Get rid of physical Receipts and Business Cards

09-15-2011
If you're a business owner like me, then you probably know how much of a pain bookkeeping can be. You have lots paper reciepts and even more in your email inbox. It can be a chore to either scan or enter them by hand into your accounting program. Now there's a solution that will make youre life much easier. Just yesterday I found a new servicec called shoeboxed.com.  They give you pre-paid envelopes (simular to the ones you get from Netflix) that you shove all your reviepts into and they do all the scanning and data entry. Everything shows up in your shoeboxed.com account. It even can automatically sync up with your Quickbooks or Freshbooks. Best of all,  they also have an iPhone/A ...

Cave Creek Run With The Bulls- Publicity Stunt or Great Tourism Idea??

08-26-2011
This October 15th in Cave Creek, Arizona you'll be able to run with the bulls, just like they do in Spain. So is this a great idea or just crazy publicity stunt? You decide. www.runwiththebullsusa.com. I can't wait to check it out.

Phoenix Design Week is Coming October 5-18, 2011

07-13-2011
Phoenix Design Week is Coming October 5-18, 2001 Phoenix Design Week was started in 2009 to help connect the Phoenix design community. Each year we put together a conference and a week of events and exhibitions meant to bring our community together. 20 + events this year. http://www.phxdw.com/

Great Resources for Naming Your Business or Product

07-11-2011
Choosing the right name for your company or product is a very important decision. Here are a few good resources to help you pick the perfect name. Igor's Company naming guide Igor International, one of the world's top naming firms, has put together an excellent guide to company naming. They generously offer it in two formats: soul crushing (122 pages) and moderately irritating (28 pages). Igor's brand naming tools In addition to their excellent company naming guide, Igor also provides a variety of useful company naming tools, including taxonomy charts, theory pieces, studies in effective brand naming, and their brand naming blog. Catchword company naming tools For ...

Let Your Customers Book Real-Time Appointments Online

05-05-2011
A few days ago my friend Eric Jackson at Verispect TrueVision Promotions turned me on to a cool new website. It's called Tungle and it allows your cusotmers to book appointments with you based on YOUR availability. They visit your Tungle page and see a calendar of your actually availability, then they just click a button to book an appointment. I'm still trying it out so I'll let you know how it works out.

A Great New Way To Accept Online Payments

03-27-2011
If you're business processes online payments or even monthly recuring payments, then you should take a look at www.BraintreePaymentSolutions.com. They are a merchant account and payment gateway in one. Their fees are much more competitive than many other payment solutions and they are very easy to work with.

Great Small Business Tool - OpenVBX

03-11-2011
I'm always on the lookout for new and inovative tools to help me with my business. Today I stumbled upon  really interesting website called openvbx.org

Urban Ministries of Durham

02-21-2011
This is an interesting site for Urban Ministries of Durham. It's a advocacy/fundraising awareness campaign that challenges you to make the tough decisions required when you have very little money and can barely eek by week to week. Very well done. Takes a few seconds to load...http://playspent.org/

A Picture is Worth A thousand Words- Great New Productivity Tool

01-18-2011
As I business owner I'm always on the look out for tools and tips to help me get more done in less time. Just the other day I found a great piece of software called Jing. It's a very simple program that lets you really make videos of your computer screen and share them with other people. So next time your about to write a long email explaining how to do something, why not just create a simple video. You can even record your own voice to narrate the video.http://www.techsmith.com/jing/


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