Recent News and Events

What's In A Name? 4 Rules To Choosing A Website URL

When the time comes for you to create a business website, the URL of your website is incredibly important.  After all, you need customers to remember you so you can stand out from the crowd. Getting the write URL from your website is a huge benefit, but the wrong URL is going to hold you back. The name of your website (and your business) is a direct reflection on who you are and what level of quality your business provides. You won’t get the kind of traffic you need without a good URL. Here are four rules to follow when choosing a URL. Make it Memorable You need a URL that people will remember easily. Consider how you’re going to identify your website address if you& ...

Create Sales with Content Driven SEO

Getting more customers can be difficult, but it’s one of the most essentials parts of growing your business. Finding the right company to create and curate your website is the best way to get the most customers possible. The main benefit to hiring a company to help manage and create your website lies in content driven SEO. What is Content Driven SEO? SEO stands for search engine optimization, and this is the art and science of getting more traffic to your website.A company like Scottsdale Website Design can help you optimize your website and tie together SEO, social media and blogging to create what’s known as “Content Driven SEO”.  Say for instance you h ...

3 Signs Your Website Needs a Refresh

Does your website look outdated and stale? Does it look like it’s straight from the 1990’s? Website design trends are always evolving, and your online brand and identity needs to keep up. Site visitors can sense right away when a site hasn’t been updated in a long time. If you have any doubt as to whether it’s time for a website overhaul, here are three signs that your website brand needs a refresh. 1. High Bounce Rate Do people who visit your site stick around or immediately leave (AKA bounce).  Is your bounce rate a lot higher now than it used to be, despite making no changes to your website? The problem could actually be that you’ve made no chang ...

Need More Customers- SEO is the Answer

For any business, new customers are essential. They’re the lifeblood that makes everything go. Whether you’ve been in business for years or are a new startup, you’re probably always looking to find more business. If you’ve ever spent money on pay-per-click ads, radio spots or paid online ads, it may seem like a bottomless pit for your cash. All of these can work (if done well), but dollar-per-dollar, good SEO can be one of the most cost effective ways to bring in new customers.  However you’re probably doing it wrong. We’ll show you the correct way to tie together blogging, SEO, Facebook and social media into powerful “content driven SEO”. ...

6 Reasons Why Your Website May Be Underperforming

One of the main reasons for having a website is to help reach new customers and grow your business. If done correctly, your business website can play a vital role in marketing your business. When compared to traditional advertising mediums, online marketing is far more cost effective with a much better ROI (return on investment).  Unlike a TV ad, your website is always “running”, 24 hours a day, 7 days a week. You can also change/edit your website as often as you want and there are easy ways to measure the results and traffic that it generates.   Like most business owners, you’ve probably had some form of a website for a while. However is it producing the ...

What's in a Name... 5 Rules to Choosing a Website Name

Ever wonder what makes you prefer one business over another when they seem more or less equal? Maybe one has a nicer looking store, friendlier staff or better service. Now a days your customers will often visit your website first before deciding if they'll ever take the next step to speak with you, purchase your products or visit your store (if you even have one). This is where having a strong online brand will make the difference between attracting a new customer or having them just click away. While I could write all day about the differnt aspects of branding, on this post I want to talk about one very important aspect of branding, choosing a good website URL, (AKA. www.YourWebsit ...

Most Common Web Design Mistakes Made by Small Businesses

As a small business owner, you probably know a lot about your own company, but may not no much about what it takes to make a great website.   That’s why it’s such a good idea to work with experienced professionals (like Scottsdale Website Design).  Having been in business for over 10 years, we want to share with you some of the biggest mistakes we see websites make.  These errors stem from a poor understanding of what needs to be done to create a compelling, unique and user friendly website. A small business that is looking to design an enjoyable, navigable and interesting website for its clients and visitors should avoid the following mistakes under all c ...

Bad Decisions- The 25 Worst Passwords

Is you're password "password" or do you use the same password for everything? If so, then you could be a target for identity theft. A recent study shows the 25 most common passwords used. If your password is on this list, then it's time to make a change.   ##              Password                Change from 2016 1               password                 Unchanged 2           &nb ...

Why Your Website Needs to Be Mobile Friendly

Google has just announced it’s next big update to how it ranks websites. It’s called “Mobilegedon”, and it targets non-mobile friendly websites. If your website isn’t ready then this could potentially have a huge impact on traffic to your website. Mobilegedon hits on April 21, 2015 and it’s very important that you’re website is ready. Google has said that the Mobilegedon update will have the biggest impact on search results ever. Even more that Panda or Penguin, (Google’s biggest updates that it’s ever launched).   What is Mobilegedon? Basically this means Google is redoing the formula they use to rank websites to fav ...

Hysterically Bad Advertisements

Just creating a great ad is not enough. Where and how you place that ad really maters. Take a look at these terribly misplaced ads. See More at: 1) A Starbucks sliding van door that does nott exactly endorse the coffee. 2) Jesus and KiteKat kitty, side-by-side. 3) I never knew Jack Nicholson was in Les Mis 4) Wow, heart issues are really cheap nowadays 5) Yum. Tastes like a dumpster.