The Arizona Small Business Blog

What's in a name... 5 rules to choosing a website URL

Ever wonder what makes you prefer one business over another when they seem more or less equal? Maybe one has a nicer looking store, friendlier staff or better service. Now a days your customers will often visit your website first before deciding if they'll ever take the next step to speak with you, purchase your products or visit your store (if you even have one). This is where having a strong online brand will make the difference between attracting a new customer or having them just click away. While I could write all day about the differnt aspects of branding, on this post I want to talk about one very important aspect of branding, choosing a good website URL, (AKA. www.YourWebsit ...

6 Reasons Why Your Website May Be Underperforming

Unless you’ve been living in a cave for the last 20 years, you’ve very likely heard of the Internet and probably use it on a regular basis. However, you may not be aware of the vital role the Internet can play in marketing your business. When compared to traditional advertising mediums, online marketing and advertising can be far more effective and can provide a much better ROI (return on investment). Compared to other mediums such as TV, print and radio, the Internet can be one of the most cost effective forms of advertising, dollar-per-dollar. Unlike a TV ad, your website is always “running”, 24 hours a day, 7 days a week, and you don’t have to wait for the pu ...

Using Infographics to Communicate Complex Ideas

One big trend in website design over the last 12 months has been the increased use of infographics to communicate complex ideas. What is an infographic? Unlike a boring charts or stale bar-graphs, an infographic communicates otherwise boring subjects (like auto financing) in an interesting and graphical way.  Below is a great example of a infographic. So why not consider using a well desinged and compelling infographic on your next website project.   --> ; Content on this page requires a newer version of Adobe Flash Player. --> Source: How Fast Does A New Car Lose Value    

Should You Ever Text Message a Client?

As a business school graduate and small business owner, I've always been taught to look and act professional. After all, you want to put your best foot forward.  Things like wearing a shirt and tie for meetings, returning phone calls promptly and of course, never text message a client. Or should you??? The other day I ran into this dilemma with one of our clients here at Scottsdale Website Design. I had emailed him some information about his project and the next thing I know my cell phone is buzzing. But not with a phone call, but a text message from _____.  So natrually I texted him back with the answer to his question. Honestly, communicating with a client via text messa ...

Most Common Web Design Mistakes Made by Small Businesses

As a small business owner, you probably know a lot about your own company, but may not no much about what it takes to make a great website.   That’s why it’s such a good idea to work with experienced professionals (like Scottsdale Website Design).  Having been in business for over 10 years, we want to share with you some of the biggest mistakes we see websites make.  These errors stem from a poor understanding of what needs to be done to create a compelling, unique and user friendly website. A small business that is looking to design an enjoyable, navigable and interesting website for its clients and visitors should avoid the following mistakes under all c ...

Why Your Website Needs to Be Mobile Friendly

Google has just announced it’s next big update to how it ranks websites. It’s called “Mobilegedon”, and it targets non-mobile friendly websites. If your website isn’t ready then this could potentially have a huge impact on traffic to your website. Mobilegedon hits on April 21, 2015 and it’s very important that you’re website is ready. Google has said that the Mobilegedon update will have the biggest impact on search results ever. Even more that Panda or Penguin, (Google’s biggest updates that it’s ever launched).   What is Mobilegedon? Basically this means Google is redoing the formula they use to rank websites to fav ...

Hysterically Bad Advertisements

Just creating a great ad is not enough. Where and how you place that ad really maters. Take a look at these terribly misplaced ads. See More at: 1.) A Starbucks sliding van door that does nott exactly endorse the coffee. 2.) Jesus and KiteKat kitty, side-by-side. 3.) I never knew Jack Nicholson was in Les Mis   4.) Wow, heart issues are really cheap nowadays 5.) Yum. Tastes like a dumpster.